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CHICAGO Mark Anthony Group’s Mike’s Hard Lemonade is breaking a national television campaign today featuring fresh-faced young men and women in humorous situations.
The new TV spots are the first work from The Ad Store, New York, since winning the account in January, following a review that included incumbent Cliff Freeman and Partners, New York, a representative for the Lakewood, Colo.-based company said.
The commercials were shown in Chicago this week during the Food Marketing Institute Show.
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