Lifetime Readies Fresh Web Content

NEW YORK Lifetime plans to roll out a slew of original digital content on the recently relaunched myLifetime.com. The material is tied to three soon-to-debut reality series.

Carson Kressley, the fashion expert of Queer Eye for the Straight Guy fame, will produce a series of short video clips for the site in conjunction with his new series How to Look Good Naked. The show is also hosting a contest, “Feel Good and Flaunt It,” inviting users to submit personal photos to the site.

In addition, the upcoming dating series Matched in Manhattan will feature original supplementary video on myLifetime.com. Eventually, the show’s star (“dating agent” Titus) will host live video chats.

For the series Top This Party, the show’s host, expert party planner Dobbin, will provide users with tips and author a blog.

Starting Dec. 29, full-length episodes of all three series will be available for streaming on myLifetime.com, nearly a week before their Jan. 4 TV premieres. Previews of each show will also be available on both Yahoo! and iTunes.