Lifetime Readies Fresh Web Content

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NEW YORK Lifetime plans to roll out a slew of original digital content on the recently relaunched myLifetime.com. The material is tied to three soon-to-debut reality series.

Carson Kressley, the fashion expert of Queer Eye for the Straight Guy fame, will produce a series of short video clips for the site in conjunction with his new series How to Look Good Naked. The show is also hosting a contest, “Feel Good and Flaunt It,” inviting users to submit personal photos to the site.

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