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Startup LifeClips has named Bartle Bogle Hegarty as its first advertising agency following an informal review.
The shop’s office in New York was tapped based primarily on its creative reputation and strategic thinking, said LifeClips vice president of marketing Tim Palmer.
Another factor in the selection was the past experience several LifeClips executives have with BBH, Palmer said.
LifeClips’ senior managers who worked with the agency while employed at Polaroid Corp., Cambridge, Mass., include president and CEO Brian Poggi, who served as senior vice president and general manager, North America, for Polaroid.
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