LIFE AND THE WEB

In new work for Trellix, Ellenson Group details a day in the life of three “real” people—who are also real characters.

Three 30-second TV spots, which broke recently for the personal Web-site-development software provider, convey how passionate people love Concord, Mass.-based Trellix’s offerings.

One ad—introduced by the onscreen copy, “I do get pretty flamboyant”—shows an actress hamming it up in her dressing room and in costume onstage, saying how she uses Trellix software to create her own self-promoting Web site.

Another spot shows a “bakemaster,” who coordinates clambakes in New England and uses Trellix software for his business-touting site. A third ad shows two women who care for a multitude of rabbits.

The new tagline is spoken by the people in the ads: “Tell the world.”

The folks in the commercials were initially chosen for their Trellix-designed Web sites and were then asked to send videos about themselves, said Richard Ellenson, president and executive creative director of the New York shop.

“I think there’s a real integrity to these people,” Ellenson noted.