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In new work for Trellix, Ellenson Group details a day in the life of three “real” people—who are also real characters.
Three 30-second TV spots, which broke recently for the personal Web-site-development software provider, convey how passionate people love Concord, Mass.-based Trellix’s offerings.
One ad—introduced by the onscreen copy, “I do get pretty flamboyant”—shows an actress hamming it up in her dressing room and in costume onstage, saying how she uses Trellix software to create her own self-promoting Web site.
Another spot shows a “bakemaster,” who coordinates clambakes in New England and uses Trellix software for his business-touting site.
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