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Liberty Mutual is reviewing its creative and media business.
The company’s media spending totaled nearly $150 million last year, up from about $116 million in 2011, according to Nielsen. Those figures, however, don't include online spending.
Incumbent Hill Holliday in Boston plans to defend, an agency representative said. Pile + Co. in Boston is managing the search.
Hill Holliday has worked on the brand since 2005. Its current campaign empathizes with people who are beset by accidents.
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