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Liberty Funds Distributor has named Wallwork Curry Sandler to handle its $3 million advertising account.
The Boston shop participated in a review for Liberty Funds late last year, losing out to rival Boston agency CGN Marketing & Creative Services [Adweek, Jan. 10]. When the union with CGN faltered, Philip Fragrasso, Liberty’s managing director of marketing, moved the work to Wallwork Curry.
“It just wasn’t a good fit,” said Fragrasso of the short stint with CGN. He declined to elaborate.
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