Liam Neeson is here to save the day again. This time, he isn't rescuing kidnapped offspring in Europe à la Taken, or battling an opponent on Clash of Clans. Instead, he's protecting the special technology found in LG's OLED TVs.
In the ad, Neeson plays a mysterious man from the future. He visits his present-day self, played by his son, Micheal Neeson, alerting him to an important mission he must complete.
Take a look at the full ad below:
"It's a dynamic short film," said Ridley Scott, executive producer for the ad, in a statement. "It's about the race to be on the vanguard of innovation and to be able to create tomorrow's technology."
Ridley Scott teamed up with his own son to create the 60-second spot, LG's first Super Bowl commercial. Jake Scott brought his previous Super Bowl experience to the table, having directed spots for Budweiser including "Puppy Love" and "Lost Dog." Ridley Scott, who has not worked on a Super Bowl ad since Apple's iconic "1984" spot, served as executive producer for LG's ad.
"The objective was to create a world you've never seen before or a world that was unique and specific to the OLED," director Jake Scott said in a statement.
The spot highlights some of the cutting-edge technology found in the new LG Signature OLED TVs, made with OLED technology that creates a lifelike picture, and equipped with full HDR capability.
• For more Super Bowl 50 news, check out Adweek's Super Bowl Ad Tracker, an up-to-date list of the brands running Super Bowl spots and the agencies involved in creating them.