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LOS ANGELES In conjunction with a new spot featuring Andy Roddick and its U.S. Open sponsorship, Lexus is hosting a “Virtual Tennis Open” for charity at Rockefeller Center in New York next month, offering the real grand prize of a Lexus IS F one-year lease.
The three-day tournament using the Nintendo Wii platform, which allows human interaction with a computer-generated tennis game, will benefit the Andy Roddick Foundation for neglected, abused and sick children.
“We created this event to bring the excitement of Flushing Meadows [site of the U.S.
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