Lewis Is Choice Of Rock City

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Lewis Advertising in Birmingham, Ala., emerged from a field of four finalists as the winner of Rock City Gardens’ $900,000 ad account.
The client, a 10-acre tourist attraction known for its painted roadside barns summoning travelers to “See Rock City,” first began contacting shops late last year.
Rock City marketing manager Todd Smith narrowed the field from about 16 shops to Lewis, Birmingham-based SlaughterHanson, and Miller-Reid and The Johnson Group, both Chattanooga, Tenn.
“We were looking for some fresh, dynamic ideas, and that’s what [Lewis] brought to the table,” Smith said.


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