A new TV and radio campaign for TCBY is set to break in May from LevyTenny, the New York startup that picked up the $10-12 million account last week. The Salt Lake City-based client shifted its business from Stone Ward in Little Rock, Ark., following a review. TCBY launched the search because it wanted to “reinvigorate the brand with a new vision and new way of looking at the business,” said a client exec.
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