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NEW YORK To meet the demand from marketers seeking to break into short-form online branded entertainment, Judge-Belshaw Entertainment, an independent film production company, has launched Sticky Traffic Studios.
New York-based Sticky Traffic will produce short-form serial comedy that will be distributed on entertainment Web sites such as Break.com, Heavy.com and Metacafe.com. Each series segment will be one to two minutes in length.
“If you look at what people enjoy watching and what marketers want to market against, it still tends to be professionally produced video,” said Ephraim Cohen, head of marketing and business development, on the creation of the studio.
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