Levi’s has retained both Wieden + Kennedy and Omnicom’s OMD after a review, and expanded their duties, the company informed the shops today.
Worldwide spending on the account is estimated at $150 million, about half of which is spent in the U.S.
Both shops have handled U.S. duties since 2008. Now Wieden will handle chores in multiple markets, while OMD has picked up global media duties.
OMD also added global digital duties previously handled by Publicis Groupe’s Razorfish. The client spends about $50 million annually on digital ads per sources.
Other contending media roster shops included Publicis Groupe’s Starcom, the European incumbent, and MediaCom.
Jones Lundin Beals managed the review process.