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Levi’s is conducting a global media review, the brand has confirmed. The brand spends an estimated $100 million annually on ads worldwide — about $50 million of that in the U.S., according to Nielsen.
Omnicom’s OMD is Levi’s lead U.S. media shop and is believed to be participating in the review. Another contender is said to be Publicis Groupe’s Starcom, which works for the brand in some overseas markets.
Neither agency would confirm their participation.
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