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Following the loss of its $60 million Levi’s account, TBWA\Chiat\Day is considering several moves, including closing its office here.
The account will be shifted to Bartle Bogle Hegarty, which handles the business in Europe and elsewhere. Roughly 120 staffers work at TBWA\C\D here, nearly half of them on Levi’s. TBWA\C\D has handled the do mestic account since 1998, when it won the business from Foote, Cone & Belding.
The loss leaves the agency with four ac counts: the $40 million Starz Encore business, the $5-10 million Wine Market Council account, which the agency won last week, and a $1 million assignment from Callaway Golf.
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