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NEW YORK Six agencies are competing to handle U.S creative duties on Levi’s, sources said.
Sources identified the shops as Omnicom Group units Cutwater and Goodby, Silverstein & Partners, both in San Francisco; WPP Group units Young & Rubicam and Ogilvy & Mather, both in New York; and independents Wieden + Kennedy in Portland, Ore., and Anomaly in New York.
Client executives briefed the shops last month, and final presentations are slated for early December, according to sources.
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