Levi's Comes Up Short

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NEW YORK Now what would the world be like if everyone had magic pants like the ones featured in this new Levi’s ad? Actually, I’m not sure I want to know the answer. The spot for Levi’s 501s takes a fantastical view of the power of pants—but where past reality-suspending scenarios proved potent for the apparel maker, this one’s machinations merely mystify. A man pulls on his new jeans with a floorboard creak, and as he yanks the pants up his legs, the city below him crashes up into his living room, bringing a sexy jeans-clad brunette in a phone booth and the entire street, including taxi cab, into his home.

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