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Company on Hunt for Agency to Handle $40 Mil. Media Duties
SAN FRANCISCO–Levi Strauss & Co. has put its $40 million U.S. broadcast-media account in review, including both the Levi’s jeans business handled by TBWA/Chiat/Day and the Dockers account at Foote, Cone & Belding.
The company “is exploring consolidation of its broadcast media planning and buying to maximize efficiency,” said Danny Kraus, company representative, adding the move will not impact the creative accounts at the two agencies.
In addition to the incumbents, the client has contacted MediaVest and The Media Edge to pitch the business, sources said.
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