Levi Makes Its Calls Selectively

Levi Strauss & Co. talked to a select group of agencies last week as it began seeking potential contenders for its $90 million U.S. ad account.
Among the agencies contacted thus far: Goodby, Silverstein & Partners and Hal Riney & Partners, both in San Francisco, and BBDO in Los Angeles and New York. Many other agencies are contacting the client, but only a few have been invited to submit credentials, including Messner Vetere Berger McNamee Schmetterer/Euro RSCG in New York, sources said.
Incumbent Foote, Cone & Belding and Levi’s international agency, Bartle Bogle Hegarty, London, have also been asked to pitch, sources said.