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Associates First Capital Corp. of Irving, Texas, is in negotiations to possibly assign creative duties to Levenson & Hill, according to a company official.
Mike Meyer, senior vice president in Associates’ consumer marketing division, confirmed Levenson and the client are in talks to hire the Dallas agency for direct response television work in Texas.
Meyer said he would not confirm Levenson was the only agency under consideration, but sources said L&H bested Square One in Dallas and incumbent FCB Direct of San Francisco in a shootout that also involved two undisclosed Chicago direct response shops.
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