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AE of the future? Spot the elephant in the room

Both Bob Jeffrey (“Revival of the AE,” Oct. 3) and Robert Gibralter (“Let’s dig in and compete for top account talent,” Oct. 10) missed the obvious. How can we put prestige back into account management? It’s not simply about “managing complexity” and “keeping clients happy.” Nor is it just about “hiring the best.” It’s about defining and owning a real value-added role, both internally and externally.

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