Recent Twix spot: What were they thinking?

I was surprised recently to see the very disturbing television spot for Twix featuring the African American couple [in which the wife asks the husband if her pants make her look fat, and the camera then zooms in on her butt, which makes it look huge]. Obviously, there was no consideration as to whether the spot would be offensive to African American women or women in general. It perpetuates a stereotype of black women that we would all prefer to put behind us (no pun intended).

What’s more disturbing is that Mars has an affiliation with a very fine and respected African American ad agency, UniWorld. Clearly no one bothered to consult with them on this creative.

Two major faux pas!

McGhee Williams

Managing partner