Letters

The truth about Apple’s ‘1984’ commercial

“What’s your favorite Super Bowl spot of all time?” In the Jan. 31 issue [Creative Briefs], Nick Cohen of Mad Dogs & Englishmen says he liked Apple’s “1984” on the basis that it ran only once. I’ve heard that statement hundreds if not thousands of times. And it simply is not true.

In fact, in the 20th-anniversary edition of this fine magazine Adweek, in the section saluting the top 20 ad campaigns, the following was written about the “1984” spot: “The most often-made claim about the spot, that it only ran once, is a myth.