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Why not dig a bit deeper for ‘Best Creatives’?
After reading your feature titled, “The Best Creatives You Don’t Know 2004” [Sept. 27], I am a bit disappointed. Not in the work of these “yet-to-be-discovered” art directors and writers, but by the fact that they all are employed by monolithic, already-overexposed agencies.
There are so many interesting faces in the creative crowd that are unknown nationally (or, should I say, unknown in New York City or California) but shine on a local or regional basis.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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