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How to make reviews better, not just shorter

I like what Subway did in bypassing a formal review [“When a Pitch Is Not a Pitch,” A&C, Aug. 23]. But the issue is not only how to make reviews shorter. It’s how to make them better. A few suggestions:

1. Stop asking for reels. Ask only for the agency’s best commercial and why they think it is the best. This would help you get a feel for how they think.

2.





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