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Subservient Chicken: cool but none too tasty
As an interactive evangelist, I love the integration, involvement and functionality of Burger King’s Subservient Chicken [“Playing Chicken,” A&C, April 19]. I get the tie-in to the brand promise. On the other hand, the garters and the TV spots skeeve me out. It’s the opposite of appetite appeal.
I hope it works and that BK gets the young men it is targeting. It will send a great signal to other marketers that a $30,000 investment on the Web is worth the risk.
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