Why tell young people advertising isn’t art?

I met John Butler 14 years ago when he and his partner, Mike Shine, were the hot young team at Chiat/Day. (My partner and I were the lukewarm middle-aged team.) The work they did was terrific. Was it art? Don’t know. But I’ll bet you they thought a lot of it was, or pretty damn close. I’ll also bet you the vast majority of young creatives who end up successful, like John and Mike, started out thinking of advertising more in terms of art than business. Over time, they realize the two aren’t mutually exclusive.

If John’s message to the Class of ’03 [“Want to Make Art?,” May 26] is really that advertising is not the place for artistic expression, the best in that class will go elsewhere, just like John and Mike probably would if they were starting out now.

Peter Levathes

Creative consultant

Palm Beach Gardens, Fla.

For the Record: Idea Connections, not Ketchum, created the WB Bonus CD summer promotion from Kodak and the WB. Also, the CD does not include details on how to use a Kodak PLUSDigital camera to create weblogs [June 2]. A story on an upcoming ad campaign alerting New Yorkers to the threat posed by the Indian Point nuclear power plant misidentified the agency known as Think Tank 3. Also, the owner of the Indian Point plant is Entergy, not the New York Power Authority [June 2].

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