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Why tell young people advertising isn’t art?
I met John Butler 14 years ago when he and his partner, Mike Shine, were the hot young team at Chiat/Day. (My partner and I were the lukewarm middle-aged team.) The work they did was terrific. Was it art? Don’t know. But I’ll bet you they thought a lot of it was, or pretty damn close. I’ll also bet you the vast majority of young creatives who end up successful, like John and Mike, started out thinking of advertising more in terms of art than business.
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