Letters

Drawing a Line in the Sand

In response to Jack Feuer’s article “Burning Up” [A&C, June 3], we at Beach’nBillboard would like to clarify some of the points he misunderstood.

Despite the tongue-in-cheek reference to cost per grain of sand, we actually have built-in audits. The beach municipalities we work with have third-party documentation showing that we have reduced garbage on the beach by 20 percent. That reduction, and clear change in behavior, is achieved by a “Please don’t litter” message included in all campaigns.