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Contraception Ads Ring a Bell With DDB
When I first read about McCann-Erickson’s campaign for emergency contraception [Adweek West, May 13], I was surprised, to say the least. We have been working with numerous advocacy organizations since 1996 and have created a number of campaigns to promote emergency contraception awareness. Apparently, this work has not gone unnoticed.
One ad you featured showed two white pills labeled “Uh” and “oh….” We did “Uh-oh” in 1997. Also, you mentioned one print ad with a pill labeled “$#*!” and a radio spot using the phrase “Oh, [beep]!” to indicate a condom breaking.
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