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Attention Agencies: Why Have Freebies on Web Site?

In his letter [Feb. 25], Brian Moore complained about the quantity and quality of what he found when searching the Internet for agency ad samples for classroom presentation.

He failed to mention he expected to find them for free.

Why should agencies pay so thatcompetitors, job seekers, students and bored surfers get free samples?

Why should an agency attempt to showcase their outstanding TV spots, print executions, outdoor or radio ads, but limit it to the dimensions of a client’s small monitor?

Who’s pushing agencies to load up their Web sites or contract with third-party sites to grandstand their work?

New-business consultants caution agencies not to show creative work until there has been some meaningful dialogue with the prospect; not to risk showing creative samples destined to fail (low-resolution thumbnails, small-screen display), or work (in style or content) predictably off-putting.











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