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Prague’s Subway: Riding a Fine Line?
I can’t be the only person in the world who was taken aback by the following sentence in the article on new TV spots for Kellogg’s Nutri-Grain bars [Creative Campaign, Aug. 6]:
“The spot was shot over two nights in Prague, and the agency commandeered a subway train to run between stops overnight to keep the realism afloat.”
Prague? I would love to know exactly how the creative team arrived at the idea that shooting in Prague was a necessity.
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