Letters

Staff Still Matters in an Economic Downturn

Sallie Mars’ column “People Skills” [Art & Commerce, July 16] was one of the truest, more earnest, wisest pieces I’ve read in Adweek. I nodded until my neck hurt!

If her employer, McCann-Erickson [in New York], ever fails to live up to her appropriately high expectations, she should let me know.

Mark DiMassimo
President, creative director
DiMassimo Brand Advertising
New York

I found Sallie Mars’ article wonderfully insightful and hopeful. As she points out, and as we are all aware, times are tough right now and it’s very easy to fall into the trap of negativism and paranoia.

I’ve been laid off before from ad agencies, and we’ve had several layoffs at my current shop.