Letters

Coke Déjà Vu: Whose Line Is It Anyway?

Coca-Cola’s new global campaign, “Life tastes good,” is perhaps an idea whose time has finally come. I dug out a campaign script I wrote for Coca-Cola back in the 1970s when I worked for McCann-Erickson as evp, international creative director.

Featuring moments made special with Coca-Cola, it goes like this: “There’s one moment you wouldn’t trade for anything. And when it happens, you celebrate it in every little way you can.