Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Production Co. Deserves Some Credit for ALF Success

Although I enjoyed the article on the American Legacy Foundation [Best Spots, Feb. 5], I did not understand why the credit list and the frame pulls featured in the article were from another campaign.

“The Body Bag,” “Lie Detector,” “Shredder” and “Hypnosis” spots discussed in the article were produced by Redtree Productions, directed by Christian Hoagland and edited by Tom Scherma at Mad River Post.

The team worked very hard to make the spots as successful as they were.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in