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An American Legacy: Anti-Tobacco Ads That Work
Ijust want to thank Adweek for choosing the American Legacy Foundation anti-tobacco spots as Best Campaign of 2000 [Best Spots, Feb. 5].
I am a health educator with a local tobacco-control project in Arizona. These spots run here, and when I am out teaching in the public schools, the students talk about them. The ads are having an impact; they are making kids think.
The commercials are outstanding examples of how to use advertising in its most creative and powerful way.
Lois Rosenfelt
Health educator Yavapai Tobacco-Free Partnership
Prescott Valley, Ariz.
Online Recruiting Will Never Replace Professional Services
I agree with Denise Goodwin Pace that online recruiting is “stimulating” and can generate loads of prospective candidates [Letters, Jan.
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