Letters

The Big Sein-off Imust take exception to a comment Debra Goldman made in her otherwise perceptive column [The Consumer Republic, May 11]. Talking about the grotesque hype surrounding the final episode of Seinfeld, she likened it to "the JFK assassination, except funnier and with higher ad rates." Higher ad rates? No question. But funnier? Puleeze! Compared to the last Seinfeld, the Zapruder film was a veritable laugh riot. The truth is, this media-fueled hysteria is a scathing indictment of the superficial nature of our society. Frankly, our values are so seriously out of whack, I fear for the future of our nation. Consider: There have been thousands of anguished headlines, hyperventilating cover stories and handwringing editorials about the end of Seinfeld--but not one mention of the demise of Family Matters. We're supposed to bemoan the loss of Jerry, George, Elaine and Kramer, while completely ignoring the passing of Steve Urkel? Where are our priorities for God's sake? Woodrow J. Fishbine Account executive (retired) Gulf Breeze, Fla. Debra Goldman's statement in her column [The Consumer Republic, May 11], "The finale of Seinfeld is like the JFK assassination, except funnier and with higher ad rates," was tasteless and offensive. If the murder of an innocent man is Ms. Goldman's gauge for humor, then surely she must think that the Holocaust was hysterical. A. Cindrich New York Bubble Trouble In the write-up for Bubble Yum [Best Spots, May 11], I wish there was more information about the concept, the storyline and the script. I haven't seen the ad, and I still don't have a clue what it's about. Julie Koppman Freelance copywriter New Orleans On the Contrary In reference to the article "A Deal or a Steal?" on Young & Rubicam's financials [News Analysis, May 18], I would like to clarify your statement, "Another $69 million was spent on 'professional fees and other charges' much of which went directly into the pockets of Hellman & Friedman." Hellman & Friedman has never received M&A advisory fees, monitoring fees or any other professional fees from Young & Rubicam. Since we seek to align our interests with the other shareholders and earn our return as equity investors, it is our policy not to charge professional fees to the companies in which we have an investment. Philip U. Hammarskjold Managing director Hellman & Friedman, San Francisco Adweek welcomes letters. Send them to: Letters to the Editor, Adweek, 1515 Broadway, New York, N.Y. 10036. Or fax them to: (212) 536-1416. Readers can also send their comments to mlang adweek.com. Please include name, title, company and location. Letters may be edited for length and clarity.

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