Letters

Career’s on Course
Ialways enjoy reading Debra Goldman’s column. I generally agree with her opinions and find her comments genuinely insightful. But she’s way off the mark in the opening paragraph of her piece titled “Being There” [Postscript, Sept. 1].
I am a copywriter who turns 35 in a few short months. And, while not especially thrilled about it, I’m far from “seriously considering a second career,” as Ms. Goldman suggests I do. Indeed, having graduated from the Portfolio Center just three years ago, I have barely started this career. And it’s going great, thank you very much.
I may have come to the advertising profession a little later than most, but I am by no means the only one. The classrooms at Portfolio Center were full of talented people in my age group, people who have a way to go before reaching that “creative director’s berth” she claims we are supposed to be well on our way toward. But hey, we’ll get there.
I do not argue the point that advertising is a “youth-oriented business,” as Ms. Goldman and others describe it. But I strongly urge her to take a closer look at her audience, and think twice before she dismisses me and many of my fellow copywriters and art directors with such an inaccurate summation. If I want career advice, I’ll ask for it. Until then, give me a break.
Mike McGinty
Copywriter
Austin Kelley Advertising, Atlanta
Listen Up
We’d like to thank you for mentioning our music (in Nike Running’s “Beach,” Reebok’s “Big City Lobo,” Sony’s “Freedom”) in your reviews of June’s top commercials [Best Spots, July 14]. We especially appreciated “the beauty of this commercial is the music” line in the Sony review.
We just wish that a credit to the music company would have been included with all the other production credits.
Keith Haluska
Producer
Elias Associates, New York
In Memoriam
The advertising community lost much more than an agency head on Aug. 29. To me, Jack Avrett, co-chairman of Avrett, Free & Ginsberg, New York, was advertising.
As a young creative, I had the pleasure of working with Jack for a few years. I had just arrived in New York and was a bit fearful of what a large agency environment would be like.
In every way, Jack represented what our industry’s management could be. He was a strong leader who could be relied on for support, and he nurtured his people as well as their creative ideas.
Goodbye, Gentleman Jack.
Bronson Smith
Creative director
US Interactive, New York
For the Record
In Best Spots August [Sept. 15], we omitted creative director Ted Barton from the production credits of American Express’ “London” ad.

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