Letters

Good Vibrations
Iam not only bored by the outrage people seem to be feeling over the D&AD ads, I’m offended by it.
Moaning about “taste” is counterproductive and hypocritical. How can we complain about narrow-minded clients when we ourselves won’t push the envelope?
Every moment of our careers is filled with compromise and censure. Why should the advertising we create for ourselves bow to the same pressures we bitch about every day? If we can’t be free within our own community, what’s the point?
Besides, I find the image of a D&AD pencil alongside a row of vibrators to be absolutely fitting. After all, there’s nothing quite as masturbatory as an awards show.
April Winchell, President, Radio Savant Productions, Los Angeles
Idol Thoughts
I’m a copywriter in the marketing department of an international staffing company. I love my work and it is respected, but When reading your ’98 Media All-Stars [Adweek, Dec. 7], I noticed a disturbing parallel: Both Maggie Ross (Media Edge, New York) and Carol Lawrence (Campbell-Ewald, Detroit) canceled vacation plans, with Lawrence having to “rejigger quality time with her 2-year-old nephew.” Is this really one of the requirements of being a hero in our field? Maybe you can explain to my 5-year-old daughter why promises to her should always be less important than something that comes up in my department, but I won’t do it.
I made such sacrifices to my work when my first child was growing and my parents were failing, and if I know anything, I know that I wish I would have made the other choice. I also know that when I die, I will have had many jobs, but only one mother and father and only one chance with my children. There are only so many chances to have a personal window on the world. And I sure as hell don’t want the headline on my obituary to read: “She never missed a deadline.”
So I guess I’ll remain a media nobody who actually goes home sometimes. Bummer.
Troy Riggs, Senior copywriter, Walnut Creek, Calif.
Book Notes
Iwas delighted to read Debra Goldman’s thoughtful review of my book, Stories from the Tube [The Consumer Republic, Dec. 14]. As the author of a critique of corporate TV ads, I can think of no better validation of my work than a dismissal of its merit, integrity and importance on the back page of Adweek.
Matthew Sharpe, New York
Adweek welcomes letters. Send them to: Letters to the Editor, Adweek, 1515 Broadway, New York, NY 10036. Or fax them to: (212) 536-1416. Readers may also send comments to mlang adweek.com. Please include name, title, company and location. Letters may be edited for length and clarity