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Video Duplication Services in Grove City, Ohio, knows videotape. Now it’s using it as an ad medium that’s a cross between direct marketing and infomercials.
VDS developed a new program, “Video-Bucks,” that offers participating marketers a three-minute ad slot on videocassettes that are mailed to consumers. Its first video–distributed as a test to 50,000 households in the Columbus, Ohio, area–included spots from six advertisers, including Huntington Banks, Sofa Express, Kroger and The Ohio State University Medical Center.
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