Let's Get Ready To Rumble!

Striding to the micro phone in a white tube top and jeans, Carmen Electra looks like she’s been won over. “I was kind of taken aback when I first received the phone call,” she says. “I couldn’t understand why they wanted me to be a part of this.”

But she came around and is spicing up this press conference in West Hollywood, Calif., by endorsing the Ultimate Fighting Championship. UFC has been castigated in the past for organizing “extreme,” “no-holds-barred” cage matches, but it’s now crafting a friendlier image and hyping a big match in Las Vegas in September—all with the help of Electra and other sultry models.