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DDB Needham has rolled out its first campaign for Crunch Fitness since Marc Schattner joined the agency as creative director. New York-based Crunch moved its account to DDB from McCann-Erickson when Schattner switched agencies in March.
The new DDB Crunch work is ‘more cerebral’ than previous ads, said Schattner, but retains its humorous style. One new print ad (shown here) says: ‘Look at it this way. The more you exercise, the healthier your lungs, the more you can smoke.’
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