Less Luxe for Women From Patek Phillipe

NEW YORK Luxury watchmaker Patek Phillipe is responding to worldwide economic conditions in its latest print campaign, which features the entry point to its Twenty-4 line—a steel timepiece ticketed at $6,850.

“Because of the downturn in the economy, we wanted to be a little more realistic about how people will be spending money this year,” said Tania Edwards, vice president of marketing for Patek Phillipe.

In last year’s campaign, also by Leagas Delaney in London, the company featured a rose gold version of the same watch that costs more than $18,000.