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LOS ANGELES Umpqua Bank has tapped Leopold Ketel + Partners to handle its creative and media account, the client said.
The Portland, Ore., independent overcame crosstown finalists Nerve and R West, as well as Sweetgrass in Seattle, said Lani Hayward, senior vice president of marketing for Umpqua in Roseburg, Ore. Twelve shops participated in the review, she said.
Umpqua, a community bank with 64 locations in Oregon and Southwest Washington, had worked with WPP’s Cole & Weber/Red Cell in Portland since fall 1998.
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