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Leonard/Monahan Braces To Shut Down Operations

After 20 years in the ad business, Leonard/Monahan last Friday announced it was closing its doors for good.
Led by chairman Bruce Leonard, the shop attempted to steer a new course in the aftermath of a series of setbacks, which proved too much to overcome. “I’m very proud of what we accomplished,” Leonard said. “We have tried valiantly to overcome several recent setbacks, but [they] . . . forced this difficult decision.”
Leonard/Monahan saw the defection of its showcase client, Polaroid Corp.’s business imaging unit, as well as the loss of partners Pam Hamlin and Kathleen Hall and creative director Kara Goodrich.
Leonard said he would not declare the company bankrupt. His initial plans are to work as a consultant with LBC Design, which shared office space with Leonard/Monahan and collaborated frequently on projects with the agency.
“It’s a sad day for New England advertising,” said Fran Kelly, chief marketing officer at Arnold Communications in Boston and a partner and client services director at Leonard/Monahan from 1989-94. “That agency did some of the best work ever in the region.”
“I owe my career to that company,” said David Lubars, the former Leonard/Monahan creative director and partner who left in 1993 and now serves as chief executive officer of BBDO West in Los Angeles. “I learned my craft there.”
Sources at crosstown shops RDW Group and Duffy & Shanley said job offers have been made to several Leonard/Monahan employees. –with David Gianatasio