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Marshalls has found a new lead agency.
Leo Burnett in Chicago has landed the retailer's creative business, succeeding GSD&M in Austin, Texas. The assignment includes both traditional and digital creative responsibilities.
Marshalls' media spending totalled $95 million last year, according to Kantar Media.
The shift came after a review in which Arnold in Boston was the other finalist, according to sources. GSD&M did not defend and an earlier contender, Crispin Porter + Bogusky, exited before final pitches, which took place this week, sources said.
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