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Leo Burnett has won lead creative duties on Pfizer's planned over-the-counter version of Nexium.
Leo Burnett's Chicago, London, Paris and Berlin offices all participated in a pitch for the OTC business, with support from Publicis Healthcare Communications Group. The other finalist was Omnicom Group's TBWA, which pitched out of its New York office, said sources.
Leo Burnett will lead the account from its Chicago headquarters, but the agency will handle Nexium globally.
Pfizer is hoping to start selling a U.S.
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