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Leo Burnett USA will purchase a minority stake in Moroch & Associates, according to both agencies.
The $2.7 billion Burnett, headquartered in Chicago, and the $80 million Moroch in Dallas became familiar with each other through work with common clients McDonald’s, Walt Disney and Procter & Gamble, officials said.
The agreement will allow Moroch to capitalize on Burnett’s global capabilities, including creative and media resources. Burnett will “leverage Moroch’s retail expertise, field knowledge and local client relationships,” said Burnett USA chief executive officer Linda Wolf in a statement.
Financial terms of the deal were not disclosed.
Moroch will also continue to operate its 20 offices across the U.S.,
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