Overall Billings Growth: Up 3.1% to $2.1 billion: (grade C)
Clients Lost: Kraft Natural Cheese, McCaw Cellular: (grade B+)
New Clients: Fruit of the Loom: (grade D+)
Growth From Current Clients: Up 3.4% or $69 million: (grade A-)
Creativity: Miller Lite, although turning the corner, still needs some help. McDonald’s work shows spirit: (grade B+)
Management Savvy: The agency pulled off the biggest save of the year in Oldsmobile. Credit largely to Rick Fizdale and Bill Lynch: (grade A-)
Teacher’s Comments: Without the Oldsmobile incident, Burnett puts together just an average year. Some fine-tuning of the management team expected.
Overall Grade: B
Copyright Adweek L.P. (1993)