LensCrafters Says, 'See What You Love'

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NEW YORK Cutwater’s first work for LensCrafters attempts to put heart and soul into the brand with a new campaign that promises, “Love what you see. See what you love.”

The effort, which broke yesterday with print and TV advertising, uses the visual device of two hands creating a heart to frame all the different things people love — their kids, pets, significant others, hobbies, whatever they set their sights on. The spot ends with an iconographic-based tagline that expresses “I love LensCrafters” using symbols of an eye, heart and the letters LC.

“We

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