Lenox Names Slingshot Online Shop

DALLAS Lenox Collections assigned its lead online advertising account to Slingshot, the shop said.

The Dallas agency has previously handled project work for the tableware manufacturer.

The Langhorne, Pa.-based client has charged the agency with developing a plan to drive revenue in fiscal 2004, including customer acquisition and retention strategies. Slingshot will also develop two radio spots to drive sales online; one spot will run before the holidays and one afterwards.

Eisner Communications in Baltimore handles general-market work for parent company Lenox, which spent $45 million on advertising last year, according to Nielsen Monitor-Plus.