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Lenovo has hired Saatchi & Saatchi to handle a new global creative assignment, the client has confirmed.
Sources identified the other contenders as MDC Partners’ Crispin Porter + Bogusky in Boulder, Colo.; independent Butler, Shine, Stern & Partners in Sausalito, Calif.; and Lenovo’s lead global agency, WPP Group’s Ogilvy & Mather in New York. The selection came a week after final presentations.
The New York office of Saatchi, a unit of Publicis Groupe, will handle the assignment, which is to develop a new creative theme for the Lenovo brand that can be used globally, the rep said.
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